Memory Foam Cool Maxx PillowOverview The Memory Foam Cool Maxx Pillow is the most advanced contoured pillow you'll ever use. Cool Maxx pillow comes with cool gel technology, cool gel keeps you cool while you sleep. Pillow comes with medium soft moulded memory foam, perfect for neck and shoulder relaxation. Contour shape allows wave flow gel which delivers a cooling effect all times, memory foam reduces pressure points between shoulders, neck and back. Cool maxx pillow cradles