How to Write Copy That Sells: The Step-By-Step System For More Sales, to More Customers, More Often Book by Ray EdwardsPremium Off White Cream Pages Stitched Binding Matte Cover Local Premium Copy Language English Dimensions 5. 5 x 8. 26 inches Pages Amount 155 Summary "How to Write Copy That Sells" by Ray Edwards is a practical guide that teaches you how to write persuasive copy that drives sales. It covers key principles like crafting compelling headlines, writing with emotional appeal, and using a proven formula (the PASTOR framework) to guide your message. The