The Psychology of ColourAlongside the notes of the musical keyboard and the letters of the alphabet, colours provide the building blocks of our emotions. It is not for nothing that we say we are feeling blue or seeing red. Each colour is subtly connected to a web of experiences and associations. Some of these are highly idiosyncratic: a particular yellow might remind us of a long dead grandmothers kitchen or a pair of boots we had as children. But others carry more universal