The Deep EndThe Deep End embraces the beauty in being different! In 2019 before JP took the leap of faith in launching JPtheJEWELER, he shared his vision of being a virtual custom jeweler to his family along with a few colleagues in the jewelry industry. While a majority of the feedback was positive someone said JP, youve gone off the deep end! While it hurt to hear that at first it got JP thinking is going off the deep end such a bad thing? JP views the deep end