PAUL RAND’S / IBM, PAUL RAND’S GRAPHIC STANDARDS MANUAL[REPRINTED EDITION]ARTIST: PAUL RAND'S DATE SEASON: 2018 PUBLISHER: EMPIRE BINDING: SOFT COVER SIZE: 235 x 320 mm PAGES: 292 + 44 pages In 1956 the designer Eliot Noyes was employed by the Director of IBM to rethink the companys design as a whole, from products to communication right up to the architecture of the buildings. Graphic Designer Paul Rand was invited to define all of the graphic documents used in the company. Thus began one of the most memorable graphic
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PAUL RAND’S / IBM, PAUL RAND’S GRAPHIC STANDARDS MANUAL[REPRINTED EDITION]